THE GOOD DRESS: The Carta Magna of fashion

Fashion editors from the world's most important publications and creative directors at the head of luxury brands were, until very little, the unquestionable mandataries of the laws of style.

It felt like the decision of millions of people when they pulled out their clothes from the closet was already taken by a few. In a metaphore of fashion and politics, in order to have style you just needed to obey the top of the pyramid, the masterminds, the monarchy. But as one of my favorite movies of all times said "People shouldn't be afraid of their government. Governments should be afraid of their people.” ― Alan Moore, V for Vendetta , the leaders are beginning to share the dictatorial power of their decisions, and a street revolution has come to make things fair.

This is why empowered women all around the world, has taken advantage of the facilities of technology to use their voices and through street style and freelance publications change the political system of fashion to a more free and participatory democracy. The age of digital media allows people to express themselves and more importantly, to have a true influence in the industry. Since 2005 we have witnessed fashion bloggers get more views, fans and attention, when brands noticed this, they decided to start sponsoring them in order to help their products get more market share. That is an old story now and brands are looking for a more safe and direct ROI (Return Over Investment). ¿What is the next step? Maybe get fashion bloggers to contribute in projects to personalize products or really involve the blogging comunity in the sales staff of the brand, creating a sales network that will completely change the buying experience for the audience. I truly believe that developing technological platforms for customers and creative apps by the hand of fashion bloggers is the way to go, for luxury brands and retailers.

@ deavenue.com.uk

Nowdays if a designer's collection doesn't have a strong enough concept, it is very unlikelly it will succed in the street style community. In terms of business this has damaged severely the negotiating power of the great brands. Now, they are being constantly judged, more than ever, and the competition to conquer fashion bloggers and the it girls of the streets is fierce.

The community of fashion bloggers and street stylers is now gigantic, but let's not be blinded by the screaming of the masses and hear carefully the whisper of the experts. Although street style is very important for the acceptance of a trend, the probability of having one of them emerge from the crowds to the runways and reach a worlwide audience is very little compared to the great influence of high fashion on the everyday trends we see in the streets. Plus, we can all agree street stylers don't always get it right. (Death sentence for the croc's era and please... please, no more posting more images of food than fashion).

At the end, both high fashion and street style depend on each other to survive, and the right thing to do now is to look up new synergies and ways to build a relationship that creates shared value.

Just for fun, I would like you to be the style judges between the best of fashion bloggers and high fashion editors or creative directors. For you to make your sentence, here is a compilation of several v/s's. Vote now.

The dictators against the people

Kelly Talamas v/s Lovely Pepa