If the indicator says so

Sometimes our companies spend a lot of time planning and developing ideas, then all our money and effort goes into the execution of it. But all the efforts could go to waste if we don't follow our procedures correctly, we have to be able to adjust our decisions as the procedures go, and we can only do that if we measure their performance. 


There are financial indicators, production efficiency indicators, quality indicators and more. Fashion enterprises need to create indicators that measure the efficiency of their strategic desicions, ones that adapt to the particular and unique system of fashion.

Each indicator answers and objective and for any organization there are 4 main types of indicators:

• Economic: Measure the efficiency of financial resources.
• Effectiveness: Accomplishment of corporate goals. 
• Efficiency: Accomplishments using as less resources as possible.
• Quality Service: Customer's requirement satisfaction. 

For example, for the fashion industry in particular, consider the followings:

• Sales of clothing line / Sales of Make up, perfumes, and accesories (Rate through time, to determine if there is a relation between the two)  
•  % recognition of the image of the brand as it. (To measure media effectiveness)
• Textiles durability - Other brand's textile's durability
• Response of all units to trend variability

If the indicator says you are going the wrong way, don't be stubborn and don't change the way you're measuring it, change what you are doing. In other words don't change the 'how', change the 'what'.

I hope you can use this to know we're you are heading.